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Erwin predicts, writes about the future & developments today.

Brand: Bbc

(all brands)

BBC sells programs through iTunes

British broadcaster BBC sells programs through iTunes. Hit series like Little Britain, Spooks en Torchwood can be bought through the British iTunes store. One episode costs 1,89 pound Sterling (2,50 Euros) (bc, Dutch). Thus BBC slowly changes from broadcaster to production company. Programming the night of the media consumer will get less applicable - that task is taken over by home entertainment coaching brands. In the long run, the government will determine what content is distributed to its citizens, for free (to every world citizen in fact), based on tax money. Paid content however will soon only be applicable for commercial parties who will make very high quality (interactive) content, the basis for the experience economy.

Related trends

BBC starts with HDTV

The BBC (British Broadcasting Company) has definitely started with broadcasting in High Definition (HDTV) format. Daily listings are already available. All brands, not just broadcasting companies, will start to entertain, inform of involve us in HD format. It's increasingly about images, and high definition sound to touch us more than ever. Right now we think HD is quite something, but later we'll have 3D and holographic projection. It'll start to be really lifelike when images start to respond to us. The text messages of today are nothing compared to that. Currently the BBC is at the front of the line.

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