Your Planet Sustainable?Your Tribe Harmonious?Your Life Vibrant?
Future Proof Ideas since 2005, by Erwin van Lun

Trend observations, analysis and future predictions since 2005 changes the food chain, the Dutch market leader in home delivered meals, forwards every order on its website by e-mail or fax to the restaurant it is ordered from. 'At peak times on Sundays we process an average of 1 order per second. Things can go wrong then. A fax can be out of paper, or an e-mail doesn't arrive. I think that 5 to 10 percent of the orders doesn't directly get through. That's why our call center makes follow-up calls for every order.' (em, Dutch).

Thus changes the food chain. First she creates the market, and makes sure a substantial part of the orders is made through her site. Then software suppliers will come with reservation and order systems connected to the databases of So that in the end no e-mail or fax will be necessary any more, and information is (almost) always correct. The consumer then can directly see if for example a certain dish is temporarily not available. And of course through, but also through other websites, they will be able to submit their order electronically. With that, we will also get connections with review systems and social networks. And then food coaching brands can really come to life.