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Future Proof Ideas since 2005, by Erwin van Lun

Brands recognizing emotions in passants

Brands can soon start to use technology to read emotions and moods of people passing by their shops or outlets in the street.

Future Vision by Erwin Van Lun on this article

In the future, (retail) brands will continuously register and cluster every aspect of behavior and identity of anonymous passants. Have you been here before? Have you looked for more than 1 seconds in the window, where did you look at and how did you respond? Have you been interacting with the brand before? Do we have a history together? As long as you haven’t identified yourself, you’ll stay anonymous. Naturally, brands could technically exchange personal details with each other, with the government or social media, but privacy laws will stop that. Nevertheless, they can build profile (unless you press or says: don’t remember me, forget my ‘personal cookie’ ).

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