Your Planet Sustainable?Your Tribe Harmonious?Your Life Vibrant?
Future Proof Ideas since 2005, by Erwin van Lun

Philips builds worldwide CRM database

Philips had an internal worldwide CRM database built (mb, Dutch). Nowadays it is harder for brands to reach consumers (send their messages) through today's media. It becomes more profitable to invest in existing customers, with whom a dialogue can be started, accompanied by their detailed profile. This move of Philips points to that direction.

Related postings